International Development DX Initiative

Background

An international development organisation was establishing a digital transformation initiative designed to connect technology expertise with partners in developing countries.

The identity needed to communicate technology and progress without losing sight of the organisation's underlying purpose: people, communities and international cooperation.

Challenge

Create a contemporary identity for a digital transformation programme capable of speaking to government, business and international audiences without falling into the familiar visual clichés of technology and DX branding.

What I did

As part of the consulting firm's design team, I supported the brand development process, including stakeholder workshops, visual identity development and client presentation.

The creative direction deliberately emphasised the human side of digital transformation, balancing a contemporary digital character with the accessibility and warmth expected of an international development organisation.

Outcome

The resulting visual identity created a consistent foundation for communicating the initiative across digital channels and to stakeholders spanning government, business and the public sector.

*Completed while working as part of a global consulting firm's design team.