Strategy with a human voice

Twenty+ years across digital strategy, communication, and design have taken me through different countries, industries, and more than a few unexpected turns.

Most of that work keeps coming back to one question: how do you make something easier to understand, more useful, and actually worth someone’s attention?

Today I lead digital strategy and communication in-house, and take on a small number of creative consulting engagements on the side. This site is where those worlds overlap, along with whatever else happens to occupy my head.

I write about branding, design, technology, music, and culture. Some of it is practical, some personal, some simply thoughts that needed a place.

No grand manifesto. Just a place to think, make things, and occasionally help someone solve a problem.